Tangerang, July 23, 2025 - Community Service Programs (KKN) are not just academic obligations, but also a tangible reflection of student dedication to the community. However, behind the spirit of bringing change, I personally realize that practical application isn't always as straightforward as classroom theory.
This year, our campus's main KKN theme was to support and improve the welfare of UMKM in the villages where we were assigned. A mission that sounds ideal, but in reality, it was fraught with very real challenges. From the first days, my fellow students and I were faced with a gap in understanding between ourselves and the communities we hoped to help.
Many UMKM's welcomed our intentions. However, most still didn't fully grasp what we were trying to accomplish. When we talked about online promotion strategies, improving packaging quality, digital transaction, and digitalizing marketing, they seemed confused. We had to re-explain in simpler terms, repeatedly, to make them feel comfortable and avoid being lost in unfamiliar terms.
We also received complaints about limited capital. Several business owners expressed their desire to grow but were hampered by limited funding. This presented a dilemma for us, as it was not within the students' authority or capacity to provide direct financial assistance. We could only provide assistance, training, and motivation.
Furthermore, some UMKM owners expressed pessimism. Some believed the program would be a burdensome and cumbersome. Some said it all sounded "too complicated," "not suitable for small businesses like theirs," or that the results "would be nothing."
This situation forced us to listen more, be more patient, and be more thoughtful in our approach. We began adjusting our delivery methods, trying to engage with them personally, and building more fluid communication. We understood that change cannot be forced instantly.
While not all programs have been perfect, I believe this experience has opened our eyes, the students, to the reality of community service. Community Service Program (KKN) is not just about completing a work program, but about understanding people, social challenges, and how to be a small part of gradual—albeit slow—change.








